Jianan Liu is a San Francisco based Art director, illustrator and designer
Contact her at: hellojianan@gmail.com
Contact her at: hellojianan@gmail.com
ART DIRECTION
ILLUSTRATION
MOTION
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2021
Target Gift Card Design
Target Gift Card Design
For Target's 2021 Chinese New Year gift card refresh, I was entrusted with creating a design that would resonate with millions of Chinese Americans and authentically showcase cultural elements through this compact yet meaningful format.
My design approach centered on traditional Chinese New Year symbolism, drawing inspiration from the lion dance performances that captivated me throughout my childhood. Using vibrant red tones as the foundational palette, I crafted a visual celebration that captured the joy, festivity, and familial togetherness that define this important holiday.
My design approach centered on traditional Chinese New Year symbolism, drawing inspiration from the lion dance performances that captivated me throughout my childhood. Using vibrant red tones as the foundational palette, I crafted a visual celebration that captured the joy, festivity, and familial togetherness that define this important holiday.
